Wednesday, 27 August 2014

Let’s do Naija’s Ice Bucket Challenge

What is with the Ice Bucket Challenge (ICB)? I would have simply overlooked it as one of those ‘oyinbo crazy show offs’ but I was fascinated because as ridiculous as it sounds, it is serving a very good purpose.
From what I learnt, also called ALS Ice Bucket Challenge, this activity which viral early this year involves dumping a bucket of ice water on one's head or donating to the ALS Association in the United States.
ALS (amyotrophic lateral sclerosis) is a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement thus leading to paralysis and may result in death. If you cannot take up the challenge of the ice water, you simply donate to the ALS association in the US.
Personally, I support the version of the challenge that states that participants donate $10 if they have poured the ice water over their head and donate $100 if they have not as against the other one of dumping the ice water over the participant's head in lieu of any donation.
Before the popularity of the Challenge, levels of awareness, fundraising, research dollars, and overall public support for ALS were extremely low but within a month of going viral, ALS received $15.6 million in donations from both existing donors and 307,598 new donors to the Association.
Trust Naija! We no dey carry last! It came and our celebrities latched on to it with Mavin boss, Don Jazzy, taking the challenge first. He equally nominated some celebrities to do same. Even though a common stipulation of the challenge is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation, we are yet to hear from some of them (aside Davido and Iyanya) in terms of either taking the water or donating.
Whether he takes up the challenge or not, the Don Jazzy we know is a philanthropist and he will pay just as others who take it up within the stipulated time.
Now, my questions: Is the money not going to the rich country of the United States? Can’t our celebrities do same for the myriad of issues we have in this country?
Let us do our own challenge instead of sending money to US. People in United Kingdom are already doing the challenge for the Motor Neurone Disease Association which is the only national charity in England, Wales and Northern Ireland. There also the Macmillan Ice Bucket Challenge for Macmillan Cancer Support.
The Naija Ice Bucket Challenge could be in the area of health, education or youth empowerment.
Working with government-approved associations, they can come up with a challenge to raise awareness and support for a specified ailment, public school or vocational training in the country. I am sure, if done properly, some other public figures will partake in the challenge and enough money would be realized.
In order to gather a substantial amount of money for whatever cause they hope to pursue, whether you take up the challenge or not, donations should be made. The donation disparity between opting out and taking it up should not be too much to encourage participation.
We can do it but it should be taken serious just like the ALS Challenge where US president, Barak Obama, donated instead of taking up the challenge.

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